I’m a Business, Man
Jay-Z said it best, “I’m not a businessman. I’m a business, man.” Artists are trendmakers and before entrepreneurship was cool, they did it out of necessity. Art reflects and challenges culture, which is constantly shifting. So, with the changes in culture and society, how do artists “flip the script” to function as businesses? It’s easier said than done, and it’s easier done than successfully accomplished. We’re going to sit with two Durham artists, Candy Carver and Dasan Ahanu, to talk more about the creative economy and their roles in building their respective businesses, revenue streams, marketing and branding.